Our Story:
How veritree Began

Make Investing in Our Planet Simple

Today, nature is declining at an unprecedented rate. veritree's mission is to make saving the planet simple by building trust through technology and making it easy for businesses to take real actions.

Our Vision

Make saving the planet
simple & reliable.

Our Mission

Elevate restoration & unlock 
investment in nature.

Our Goal

Embed nature restoration 
into 100,000+ businesses.

Why Do We Exist?

We have a unique opportunity to take transformative action and address the climate and nature crises. The good news? Restoring nature can go hand in hand with achieving global goals for climate and biodiversity.

At veritree, we empower businesses and individuals to be forces for good, collectively restoring our planet. Together, we’re supporting a transition from an extractive economy to a restorative one.

Real Impact. Actual Proof.

Take Climate Action
Explore Our Journey
Explore Some Of Our Most
Special Moments
2006
As teenagers, our co-founders founded a carbon credit venture (generating more than $1 million in contracts) and planted 150k trees outside of their hometown of Regina, Saskatchewan.
2012
The idea of tentree, a brand that gave back to nature, was born. tentree, a consumer-centric brand, was created to pioneer a restorative business model, that served as a vehicle to plant trees. The model was simple – buy one, plant ten.
2014
tentree announces that their first 1 million trees have been planted (also marking the creation of 160,000 hours of employment for local community members in developing countries).
2016
tentree becomes B Corp certified, solidifying that tentree is a brand that meets the highest standards of social and environmental accountability. In order to become a B Corp, your brand must score at least 80 points, tentree scored over 124 points.
2019
As tentree grew, so did its restorative impacts. Our founders wanted to scale this movement with other businesses ready to lead the change. veritree was created to empower businesses to restore the planet.
2022
tentree & veritree jointly celebrate 100 million trees planted, marking a decade since tentree was launched.
2024
veritree celebrates the planting and verification of over 50 million trees thanks to its community of restorative businesses.
Our Leadership Team
Our team is composed of a group of passionate, forward thinking changemakers. With a wealth of experience and industry knowledge, we are here to empower businesses to take, and scale, restorative actions. 
CEO & Co-Founder
Derrick Emsley
Head of Partnerships & Co-Founder
David Luba
Director of Innovation & Co-Founder
Stephen Emsley
Director of Science
Kathleen Buckingham
Chief Operating Officer
Vik Kambli

Be a Part of the Change

Interested in joining a team that is making the world a better place? 
Take a look at our current job openings!

Visit Career Opportunities
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