Real-world impact: Success stories and insights from our corporate partners driving positive change.
“Working with veritree has been seamless from discovery to onboarding. Their team proactively provided resources and a straightforward system, making it easy to verify our commitment. We've seen increased guest interest in our sustainability programs, and staff are eager to share and learn more.”
Marketing and Public Relations Manager
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Objective
Oak Bay Beach Hotel was looking to further cement their commitment to sustainability and reduce the environmental impact of business operations.
Methodology & Assets
Every night that a hotel guest declines stay-over service of their room, the Oak Bay Beach Hotel commits to planting 10 kelp off the coast of B.C.
Outcome
Nearly 20,000 kelp planted, almost doubling Oak Bay Beach Hotel’s goal of 10k. In addition to this, Oak bay has experienced an increase in guest interest in their sustainability programs.
“At Hopper, we're driven by a vision of travel that's not just accessible, but also conscious. veritree's climate tech platform has allowed us to turn that vision into reality. Through our collaboration, we're not only connecting people with destinations but also with the planet, through transparent and meaningful reforestation.”
Lead Economist
Trees Planted
Tonnes of CO2 to be Sequestered
Objective
Hopper’s goal is to make booking travel easier and more accessible, believing deeply in the positive social and economic impact that it has on the world. They also understood the impact it has on our environment and wanted to address this.
Methodology & Assets
For every booking made on the app, Hopper donates trees on behalf of its customers.
Outcome
Nearly 10 million trees planted with veritree since the partnership began in April 2023.
"veritree has been instrumental in turning a simple opt-out program into a powerful environmental initiative that contributes to lasting change."
CEO of Northland Properties
Increase in Opt-outs
in Annual Cost Savings
Objective
Sutton Place Hotels was looking to further cement their commitment to sustainability while solving for labour shortages and finding cost efficiencies.
Methodology & Assets
Sutton Place provided an incentive for its guests by offering to plant 10 trees for every night they opt out of overnight housekeeping.
Outcome
Improved cost efficiency by addressing the hotel’s labour shortage and reducing OPEx, while providing an engaging guest experience that is good for the planet.
"Nearly 40% of our customers wanted better visibility into the tree planting locations, process, and impact. With veritree, we were confident we’d be able to exceed our customer expectations as they have some of the best monitoring, reporting, and verification techniques in the industry.”
Head of Sustainability
of active customers participated in the PYC program.
of the top 10 social posts featured veritree.
of the top 6 most commented posts were about veritree.
Objective
Motivate customers to join Aspiration’s Plant Your Change program by offering transparent restorative solutions, supported by engaging content that drives action and engagement.
Methodology
The Plant Your Change (PYC) program lets consumers use their spare change to fund a tree planting with every purchase by simply rounding up to the nearest dollar.
Outcome
60% of Aspiration’s active customers participate in the PYC program. Furthermore, 3 of Aspiration’s top 10 social posts featured veritree, and 2 of their top 6 most commented posts were about veritree.
“We are very proud to partner with veritree—a partnership built on trust and integrity which perfectly aligns with bunq's core value of transparency. With veritree, not only are we able to see how many trees our users have planted and exactly where they are, but we can also measure the progress we've made on socioeconomic impact and biodiversity.”
Product Marketing Manager
Trees Planted
of Bunq Users Plant Trees
Objective
Motivate customers to plant trees through simple actions by offering real, meaninful restorative solutions, supported by content and stats from the ground.
Methodology & Assets
Everyone who uses a bunq card plants trees as they spend, for every €1000 spent, they earn 1 tree.
Outcome
Collectively, the bunq community has helped plant over 24 million trees to date.
“Vancity’s partnership with veritree reflects our shared dedication to environmental stewardship and community resilience. Thanks to members opting for eStatements, veritree will plant over 33k trees in B.C., making a tangible impact on our planet.”
Partnerships Marketing Manager
Increase in E-statement Switches During Campaign
Member Opt-In During Campaign
Objective
Vancity was looking to encourage customers to make the switch from paper statements to e-statements to reduce costs to the business, while also reducing their environmental footprint.
Methodology & Assets
Vancity ran a campaign to incentivize their customers to make the switch by offering to plant a tree for every Swap to e-statement.
Outcome
During the campaign, a total of 10,627 switches took place. This represents approx. 2% of Vancity’s member-base. In addition, Vancity ran an employee content, in which over 30 branches participated.
"FreshCut Paper is reimagining the floral and greeting card industries with sustainable solutions. Our partnership with veritree provides compelling content that showcases our positive impact, allowing us to bring joy to customers while supporting global reforestation efforts."
Director of Operations
of Revenues Towards the Planet
Trees Planted and Counting
Objective
Combat climate change by producing pop-up paper bouquets that not only last, but also contribute to restoration and recycling.
Methodology & Assets
Fresh Cut Paper donates 1% of their revenue towards giving back to the planet, which includes reforestation with veritree.
Outcome
With 1% of all revenues being put towards restoring our planet, FreshCut Paper has contributed to the planting of over 4M trees, contributing to the sequestration of over 400,000 tonnes of CO2.
"By giving back to nature with every purchase, our consumers are choosing a brand that lets them feel good about what they wear. Every purchase plants trees."
Senior Brand Director
in LTV of Customer
of Orders Have Additional Trees Added
Objective
Provide a simple solution to cater to Gen Z and Millennial consumers who are seeking-out sustainable and eco-friendly choices, while generating additional revenue and enhancing brand loyalty.
Methodology & Assets
tentree integrated a solution that gives their consumers the option to add trees to their cart.
Outcome
Over 105 million trees planted to date, across more than 15 countries. Tentree’s tree planting initiative has also positively contributed to its Bcorp score of 136.2, among the top apparel companies worldwide.
"Partnering with veritree has significantly reinforced our commitment to transparency and accountability. Their platform sets the industry standard for integrity by offering detailed, comprehensive reporting that goes far beyond just tracking trees and carbon."
Sustainability Impact Manager
Sales Lift
Return on Marketing Spend
Objective
Find a compelling way to engage with consumers at-retail without having to discount Vega’s product to generate a higher sales velocity.
Methodology & Assets
For the month of April, Vega ran a promotion at Costco whereby one tree would be planted for every tub sold. No price promotions were offered.
Outcome
Vega saw a 26% lift in sales for the month, which resulted in an extra $125k of revenue above projections. This was a 5X return on their marketing costs which were inclusive of their advertising and reforestation costs.
"veritree has been a key partner in promoting environmental responsibility in the electronics industry. Their reliable tracking system ensures transparency in our tree planting initiative, strengthening our commitment to meaningful impact and inspiring others to join the movement.”
Director of Global Marketing
1 Tree Planted Per Order
Trees Pledged
Objective
Waldom Electronics aims to promote sustainability in the electronic components industry and prevent waste.
Methodology & Assets
For every order placed, a tree is planted. Furthermore, their partner opt-in model allows manufacturers to allocate a percentage of their budget towards verified tree planting through veritree, increasing overall restorative impact.
Outcome
100K Trees have been pledged to date as a result of Waldom’s sustinabiliuty initiative and their opt-in model.
“CarltonOne serves over 14 million customers in 185 countries and recognizes the global impact we can create. Partnering with veritree expands our eco-action mission, helping us plant millions of trees and engage customers through their advanced technology. We’re proud to support a fellow Canadian company in making a difference.”
VP of Marketing
Trees Planted to Date
Objective
CarltonOne aimed to leverage its global reach to create significant positive environmental impactand mitigate climate change.
Methodology
By partnering with veritree, CarltonOne converts member actions into funding for tree planting. This innovative approach enables the company to plant millions of trees, sequester billions of pounds of CO2, and support communities in need.
Outcome
CarltonOne has planted nearly 20 million trees to date, a remarkable achievement driven by their commitment to engaging consumers in the restoration process.
Transform your impact—partner with veritree to grow a sustainable future, one tree at a time. Start your journey today.
